ChatGPT Prompt for Crafting a Re-Engagement Email That Brings Customers Back

A re-engagement email is a tool to win back inactive customers, re-spark interest, and prevent churn. Whether it’s a dormant subscriber, a past buyer, or an inactive free trial user, a well-crafted re-engagement email can reignite their interest and drive action.

What Makes a Re-Engagement Email Effective?

• Personalized and friendly tone
• Clear incentive or benefit such as discounts, exclusive offers, or new features
• Simple call to action (CTA) to make it easy to take the next step
• A sense of urgency or exclusivity to create interest

With ChatGPT-powered prompts, you can craft a re-engagement email that grabs attention and brings customers back.

1. Re-Engagement Email for an Inactive User

ChatGPT Prompt:

Write a friendly and engaging re-engagement email for a customer who hasn’t used [Your Product] in the last [X days/months]. Include a warm opening, highlight what’s new or valuable, and offer a compelling reason to return with a clear CTA.

Example Output (for an inactive SaaS user – 60 days inactive):

Subject: We Miss You, [First Name]! Let’s Get You Back on Track

Hi [First Name],

We noticed you haven’t logged into [Your Product] in a while, and we miss having you around. Since you last visited, we’ve introduced [New Feature or Benefit] to make your experience even better.

What’s New?

• [Feature #1] – [Brief explanation of how it helps]
• [Feature #2] – [How it improves their experience]
• [Customer Testimonial or Social Proof]

We’d love to help you get the most out of [Your Product]. Click below to log back in and pick up where you left off.

[Return Now]

Need any help? Our support team is here for you.

See you soon,
[Your Name]
[Your Company]

2. Re-Engagement Email with a Special Offer

ChatGPT Prompt:

Create a re-engagement email offering a limited-time discount or exclusive incentive for an inactive customer, encouraging them to return.

Example Output (for an eCommerce store – 90 days inactive):

Subject: A Special Gift Just for You, [First Name]

Hi [First Name],

It’s been a while since we’ve seen you at [Your Store], and we miss you. As a thank-you for being part of our community, we’re offering you an exclusive 15 percent off your next order.

• Use code WELCOME15 at checkout
• Valid until [Expiration Date]

Take a look at our latest arrivals—we think you’ll love them.

[Shop Now]

We’d love to have you back. Let us know if you need any recommendations.

Happy shopping,
[Your Name]
[Your Company]

3. Re-Engagement Email for a Lapsed Trial User

ChatGPT Prompt:

Write a re-engagement email for a free trial user who never converted to a paid plan. Highlight key benefits and offer an extension or discount.

Example Output:

Subject: Your Free Trial Expired—Let’s Give It Another Shot

Hi [First Name],

We noticed your free trial of [Your Product] ended, and we’d love for you to experience everything we offer. To help, we’re giving you 7 extra days—completely free.

Why Give It Another Try?

• [Feature #1] – [How it helps solve their problem]
• [Feature #2] – [How it improves efficiency]
• [Customer Success Story] – [Brief social proof]

Click below to activate your free extension now.

[Extend My Trial]

We’d love to help you succeed—feel free to reply if you have any questions.

Best,
[Your Name]
[Your Company]

4. The We’d Love Your Feedback Re-Engagement Email

ChatGPT Prompt:

Generate a re-engagement email that asks for feedback from an inactive user, making them feel valued and offering assistance if needed.

Example Output:

Subject: [First Name], We’d Love Your Feedback

Hi [First Name],

We noticed you haven’t been active on [Your Product] lately, and we’d love to hear your thoughts. Is there anything we can do to improve your experience?

If you have a minute, let us know:

• What did you like about [Your Product]?
• What could we improve?
• Any features you wish we had?

Your feedback helps us make [Your Product] even better. Reply to this email or fill out this quick survey.

[Give Feedback]

Thanks for being part of our community—we’d love to have you back.

Best,
[Your Name]
[Your Company]

5. The Last Chance Re-Engagement Email

ChatGPT Prompt:

Create a last-chance re-engagement email for a customer who hasn’t responded to previous attempts, with urgency and a final incentive.

Example Output:

Subject: Final Call: Your Exclusive Offer Ends Soon

Hi [First Name],

We’ve been trying to reach you because we’d love to have you back at [Your Company]. This is your last chance to claim [Exclusive Offer: Discount, Free Trial, Bonus, etc.] before it expires on [Date].

Don’t miss out—click below to return and enjoy the benefits of [Your Product].

[Claim My Offer]

If you have any questions or need help, just reply to this email.

Hope to see you again soon,
[Your Name]
[Your Company]

Final Thoughts: How to Write a Winning Re-Engagement Email

• Personalize the message with the customer’s name and mention past interactions
• Make the email feel like a conversation and avoid overly salesy language
• Provide a reason to return, such as new features, discounts, or exclusive offers
• Keep it short and actionable with a simple CTA
• Create urgency using deadlines and FOMO techniques

Need to bring customers back? Use these AI-powered prompts to craft re-engagement emails that reignite interest and boost retention.