Report

2025 Gartner® Innovation Insight: Rethinking Battle Cards in the Age of AI Report

2025 Gartner® Innovation Insight: Rethinking Battle Cards in the Age of AI Report

Learn why Gartner's Analysts recommend improving competitive preparedness in complex selling environments by using AI sales assistants in this exclusive report that lists Docket.

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Key Findings

  • Traditional competitive battle cards, often stored in digital content repositories, quickly become obsolete in dynamic markets — putting seller effectiveness at risk in competitive sales scenarios
  • As AI takes over the heavy lifting of synthesizing competitive and market intelligence, product marketing leaders must ensure the systems housing insights are powering the tools that frontline sellers use to take action
  • Seventy percent of B2B sellers feel overwhelmed by the amount of tech they need for work. Navigating multiple applications greatly hinders sales productivity.
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