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This comprehensive guide contains 20+ carefully crafted ChatGPT prompts designed specifically for Product Marketing Managers working in B2B organizations.
Each prompt is structured to help you streamline workflows, create compelling content, conduct market research, and drive product adoption more effectively than traditional methods.
Whether you're launching a new feature, analyzing competitor positioning, or crafting go-to-market strategies, these prompts will help you work faster, think deeper, and deliver higher-impact results.
Before diving into the prompts, here are some key tips to maximize your success:
You are a senior competitive intelligence analyst with 15 years of B2B SaaS experience. I need you to create a comprehensive competitive analysis framework for [PRODUCT/SERVICE CATEGORY].
First, analyze the competitive landscape structure by identifying:
- Direct competitors (same solution, same market)
- Indirect competitors (different solution, same problem)
- Adjacent competitors (same solution, different market)
Then create a detailed comparison matrix covering:
- Product capabilities and feature gaps
- Pricing strategies and value propositions
- Go-to-market approaches and channel strategies
- Strengths, weaknesses, and market positioning
- Customer segments and use cases they target
For each competitor, provide:
1. One-sentence positioning summary
2. Key differentiators they claim
3. Apparent weaknesses or gaps
4. Pricing strategy assessment
5. Market momentum indicators
Format as a structured analysis with clear headings and actionable insights for product positioning decisions.
CONTEXT:
Our product: [DESCRIBE YOUR PRODUCT/SERVICE]
Our target market: [TARGET CUSTOMER SEGMENT]
Our key value props: [LIST 3-5 KEY VALUE PROPOSITIONS]
This prompt transforms hours of manual competitor research into a structured, actionable analysis.
Instead of spending days browsing competitor websites and trying to organize information, you get a comprehensive framework that reveals positioning gaps and opportunities. The structured output makes it easy to share insights with sales teams, product managers, and executives who need to understand the competitive landscape quickly.
You are a seasoned go-to-market strategist who has successfully launched 50+ B2B products. I need you to create a comprehensive go-to-market strategy for [PRODUCT/FEATURE NAME].
Build the strategy around these core components:
TARGET MARKET ANALYSIS:
- Define ideal customer profile (firmographics, technographics, behaviors)
- Identify key buyer personas and their roles in purchase decisions
- Map the customer journey from awareness to advocacy
- Quantify total addressable market and segment priorities
POSITIONING & MESSAGING:
- Craft core value proposition that differentiates from alternatives
- Develop messaging pillars for different buyer personas
- Create elevator pitch and key talking points
- Address common objections and competitive comparisons
CHANNEL STRATEGY:
- Recommend optimal mix of marketing channels based on target audience
- Suggest content strategy for each stage of the funnel
- Identify partnership and co-marketing opportunities
- Plan sales enablement and training requirements
LAUNCH EXECUTION:
- Create 90-day launch timeline with key milestones
- Define success metrics and KPIs for each channel
- Identify potential risks and mitigation strategies
- Suggest budget allocation across different activities
CONTEXT:
Product/Feature: [DETAILED DESCRIPTION]
Target customers: [CUSTOMER SEGMENTS]
Key differentiators: [UNIQUE VALUE PROPS]
Budget range: [APPROXIMATE BUDGET]
Timeline: [DESIRED LAUNCH DATE]
Current marketing channels: [LIST EXISTING CHANNELS]
This prompt replaces weeks of strategy development with a comprehensive, structured approach. Instead of starting from a blank page and wondering what elements to include, you get a complete GTM framework that covers all critical components. The strategic thinking helps you avoid common launch pitfalls and ensures you've considered all angles before execution begins.
You are an expert customer research analyst specializing in B2B buyer behavior. I need you to design a comprehensive customer research framework to understand [SPECIFIC RESEARCH OBJECTIVE].
Create a multi-method research approach including:
QUANTITATIVE RESEARCH DESIGN:
- Survey questionnaire with 15-20 questions covering demographics, behaviors, preferences, and satisfaction
- Suggested sample size and segmentation approach
- Key metrics and statistical analysis methods
- Survey distribution strategy and timeline
QUALITATIVE RESEARCH PLAN:
- Interview guide with open-ended questions for customer interviews
- Focus group discussion topics and moderation approach
- Observational research opportunities (if applicable)
- Customer journey mapping methodology
DATA ANALYSIS FRAMEWORK:
- Key themes and patterns to look for
- Segmentation criteria and persona development approach
- Prioritization framework for insights and recommendations
- Visualization and reporting structure
ACTIONABLE OUTPUTS:
- How to translate insights into product decisions
- Marketing and messaging implications
- Sales training and enablement needs
- Customer success and support improvements
RESEARCH CONTEXT:
Research objective: [WHAT YOU WANT TO LEARN]
Current customer base: [SIZE AND CHARACTERISTICS]
Target respondents: [WHO TO INCLUDE]
Timeline: [WHEN RESULTS ARE NEEDED]
Available resources: [BUDGET/TEAM CONSTRAINTS]
This prompt eliminates the guesswork in customer research design. Instead of wondering what questions to ask or how to structure your research, you get a complete methodology that ensures you gather actionable insights. The systematic approach helps you avoid common research biases and ensures you're asking the right questions to get strategic insights.
You are a B2B content marketing strategist with expertise in [INDUSTRY/VERTICAL]. I need you to create a comprehensive content strategy that drives [SPECIFIC BUSINESS OBJECTIVE].
Develop a complete content framework covering:
AUDIENCE ANALYSIS:
- Map content needs for each buyer persona and funnel stage
- Identify content consumption preferences and channels
- Define content themes that resonate with target audiences
- Prioritize topics based on search volume, competition, and business impact
CONTENT PILLARS:
- Establish 4-5 core content themes that support positioning
- Create topic clusters and subtopics for each pillar
- Map content types to buyer journey stages
- Identify thought leadership opportunities and unique angles
CONTENT CALENDAR:
- 90-day content calendar with specific topics and formats
- Publishing frequency recommendations by channel
- Content repurposing and amplification strategies
- Seasonal and event-based content opportunities
CONTENT FORMATS:
- Recommend optimal mix of formats (blog posts, whitepapers, videos, webinars, etc.)
- Suggest content lengths and structures for each format
- Identify interactive and multimedia opportunities
- Plan gated vs. ungated content strategy
MEASUREMENT:
- Define KPIs for content performance and business impact
- Suggest tools and processes for content analytics
- Create framework for iterating based on performance data
CONTEXT:
Business objective: [LEAD GENERATION/THOUGHT LEADERSHIP/PRODUCT ADOPTION/ETC.]
Target audience: [BUYER PERSONAS]
Industry focus: [SPECIFIC INDUSTRY/VERTICAL]
Content resources: [TEAM SIZE/CAPABILITIES]
Current content performance: [TOP PERFORMING CONTENT TYPES]
Competitors' content: [WHAT COMPETITORS ARE DOING WELL]
This prompt transforms content planning from a scattered, reactive approach into a strategic, cohesive system. Instead of wondering what to create next or whether your content aligns with business goals, you get a comprehensive roadmap that connects content directly to revenue outcomes. The structured approach ensures consistent messaging while maximizing the impact of your content investments.
You are a sales enablement expert who has trained thousands of B2B sales professionals. I need you to create comprehensive sales enablement materials for [PRODUCT/SOLUTION].
Design enablement materials that include:
PRODUCT KNOWLEDGE:
- Complete product overview with key features and benefits
- Technical specifications and integration capabilities
- Use cases and success stories for different industries/roles
- Competitive comparisons and differentiation points
- Pricing and packaging explanations
BUYER EDUCATION:
- Detailed buyer persona profiles with pain points and motivations
- Decision-making process maps and stakeholder influence
- Common objections and proven response frameworks
- Questions to ask at each stage of the sales cycle
- Value realization and ROI calculation tools
CONVERSATION FRAMEWORKS:
- Discovery question libraries organized by buyer type
- Demo scripts and presentation templates
- Proposal templates and pricing discussion guides
- Follow-up email templates and cadence recommendations
- Closing techniques and negotiation strategies
SALES TOOLS:
- One-page battle cards for quick reference
- ROI calculators and value assessment tools
- Reference story templates and case study summaries
- Competitive comparison sheets
- Implementation timeline and next-steps templates
TRAINING STRUCTURE:
- 60-minute training session outline with learning objectives
- Role-playing scenarios and practice exercises
- Assessment questions to test knowledge retention
- Ongoing reinforcement and coaching materials
CONTEXT:
Product/Solution: [DETAILED DESCRIPTION]
Sales cycle length: [TYPICAL TIMELINE]
Average deal size: [PRICE RANGE]
Key competitors: [MAIN COMPETITORS]
Target buyers: [DECISION MAKERS AND INFLUENCERS]
Common objections: [TOP 3-5 OBJECTIONS HEARD]
This prompt eliminates the time-intensive process of creating sales enablement materials from scratch. Instead of spending weeks developing training content and wondering if you've covered all the bases, you get a comprehensive enablement program that addresses every aspect of the sales process. Your sales team gets consistent, professional materials that help them have more confident, effective conversations with prospects.
You are a product launch specialist who has orchestrated 100+ successful B2B product launches. I need you to create a detailed launch plan for [PRODUCT/FEATURE NAME] targeting [LAUNCH DATE].
Structure the launch plan with these components:
PRE-LAUNCH PHASE (8-12 weeks before):
- Market readiness assessment and final positioning validation
- Internal stakeholder alignment and training schedule
- Content and asset creation timeline
- Beta testing program and feedback integration
- Sales and customer success preparation requirements
LAUNCH PREPARATION (4-6 weeks before):
- Marketing campaign development and asset creation
- PR and analyst briefing strategy
- Customer communication and migration planning (if applicable)
- Channel partner notification and training
- Technical infrastructure and support readiness
LAUNCH EXECUTION (Launch week):
- Day-by-day activity schedule and ownership
- Communication sequence across all stakeholders
- Social media and content publishing calendar
- Sales team activation and support protocols
- Customer and prospect outreach coordination
POST-LAUNCH OPTIMIZATION (4-8 weeks after):
- Performance monitoring and KPI tracking
- Customer feedback collection and analysis
- Marketing campaign optimization and iteration
- Sales feedback integration and process refinement
- Success story development and case study creation
RISK MANAGEMENT:
- Potential challenges and mitigation strategies
- Rollback procedures if needed
- Communication protocols for issues
- Support escalation processes
CONTEXT:
Product/Feature: [DESCRIPTION AND KEY CAPABILITIES]
Launch date: [TARGET DATE]
Target audience: [BUYER SEGMENTS]
Launch scope: [GLOBAL/REGIONAL/SEGMENT-SPECIFIC]
Available resources: [TEAM SIZE AND BUDGET RANGE]
Success metrics: [KEY KPIS AND TARGETS]
This prompt transforms launch planning from a chaotic, last-minute scramble into a well-orchestrated campaign. Instead of missing critical steps or having poor coordination between teams, you get a comprehensive timeline that ensures nothing falls through the cracks. The structured approach helps you anticipate challenges and have contingency plans ready, dramatically increasing your chances of launch success.
You are a customer success strategist with 10+ years of experience in B2B SaaS onboarding. I need you to design a comprehensive customer onboarding and success program for [PRODUCT/SERVICE].
Create a holistic program covering:
ONBOARDING JOURNEY DESIGN:
- Pre-boarding preparation and expectation setting
- Welcome sequence and initial value demonstration
- Progressive feature introduction and adoption milestones
- Training curriculum and certification opportunities
- Success metrics and completion criteria for each stage
ONBOARDING CONTENT STRATEGY:
- Welcome email sequences and resource libraries
- Video tutorials and interactive product tours
- Documentation and knowledge base structure
- Webinar series and group training sessions
- Quick-win checklists and implementation templates
CUSTOMER SUCCESS FRAMEWORK:
- Customer health scoring methodology
- Proactive outreach triggers and communication cadence
- Expansion and upsell opportunity identification
- Renewal risk assessment and mitigation strategies
- Customer advocacy program development
SUPPORT INTEGRATION:
- Escalation procedures and handoff protocols
- Self-service capabilities and automation opportunities
- Feedback collection and product improvement loops
- Community building and peer-to-peer support
MEASUREMENT AND OPTIMIZATION:
- Key onboarding metrics (time-to-value, adoption rates, etc.)
- Customer satisfaction and NPS tracking
- Churn prediction and intervention strategies
- Success story identification and case study development
CONTEXT:
Product/Service: [DETAILED DESCRIPTION]
Typical customer profile: [COMPANY SIZE, INDUSTRY, USE CASE]
Implementation complexity: [SIMPLE/MODERATE/COMPLEX]
Customer success team size: [TEAM RESOURCES]
Current onboarding challenges: [KNOWN ISSUES OR GAPS]
Success definition: [WHAT CONSTITUTES CUSTOMER SUCCESS]
This prompt creates a systematic approach to customer success that prevents churn and drives expansion. Instead of reactive customer support, you get a proactive strategy that ensures customers achieve value quickly and continue growing their usage over time. The structured approach helps you identify at-risk customers early and intervene before they churn, dramatically improving retention rates.
You are a B2B pricing strategist with expertise in SaaS and technology products. I need you to develop a comprehensive pricing strategy and value communication framework for [PRODUCT/SERVICE].
Design a complete pricing approach that includes:
PRICING MODEL ANALYSIS:
- Evaluate different pricing models (per-user, usage-based, tier-based, etc.)
- Assess value metrics that align with customer perceived value
- Analyze competitive pricing strategies and positioning
- Recommend optimal pricing structure for market position
- Consider scalability and customer growth implications
VALUE PROPOSITION FRAMEWORK:
- Quantify business value and ROI for different customer segments
- Develop cost-justification tools and calculators
- Create value storylines for different buyer personas
- Map features and capabilities to business outcomes
- Build competitive value comparisons
PRICING COMMUNICATION:
- Craft messaging that frames price as investment in value
- Develop objection-handling frameworks for pricing discussions
- Create pricing presentation templates and talking points
- Design proposal templates that emphasize value over cost
- Build negotiation guidelines and discount strategies
PACKAGING STRATEGY:
- Recommend feature packaging across different tiers
- Design upgrade paths and expansion opportunities
- Plan trial and freemium strategy (if applicable)
- Consider enterprise and volume pricing approaches
- Evaluate bundling and cross-sell opportunities
IMPLEMENTATION PLAN:
- Pricing rollout strategy and communication timeline
- Sales team training on new pricing and value messaging
- Customer communication for price changes (if applicable)
- Success metrics and pricing performance monitoring
- Iteration framework based on market feedback
CONTEXT:
Product/Service: [DETAILED DESCRIPTION]
Current pricing: [EXISTING PRICING MODEL]
Target customers: [CUSTOMER SEGMENTS AND SIZES]
Competitive landscape: [KEY COMPETITORS AND THEIR PRICING]
Business objectives: [GROWTH TARGETS, POSITIONING GOALS]
Value delivered: [KEY BUSINESS OUTCOMES FOR CUSTOMERS]
This prompt eliminates the guesswork in pricing strategy and helps you move beyond cost-plus pricing to value-based approaches. Instead of struggling with pricing objections or leaving money on the table, you get a comprehensive framework that aligns price with customer value perception. The systematic approach ensures your pricing supports your market positioning while maximizing revenue potential.
You are a B2B marketing campaign strategist with expertise in multi-channel demand generation. I need you to design a comprehensive marketing campaign for [CAMPAIGN OBJECTIVE] targeting [AUDIENCE SEGMENT].
Develop a complete campaign strategy including:
CAMPAIGN STRATEGY:
- Primary and secondary campaign objectives with success metrics
- Target audience definition and segmentation approach
- Core messaging and value proposition for this campaign
- Competitive differentiation and unique campaign angle
- Campaign timeline and key milestones
CHANNEL STRATEGY:
- Optimal channel mix based on audience preferences and behavior
- Channel-specific messaging and creative adaptations
- Budget allocation recommendations across channels
- Integration touchpoints and cross-channel amplification
- Attribution and tracking methodology
CONTENT & CREATIVE:
- Content themes and formats for each channel
- Creative concepts and visual direction
- Call-to-action strategy and landing page requirements
- Email sequences and nurturing workflows
- Social media content calendar and engagement strategy
EXECUTION PLAN:
- Detailed campaign timeline with launch phases
- Asset creation requirements and approval processes
- Channel setup and configuration needs
- Testing and optimization protocols
- Team responsibilities and workflow management
MEASUREMENT FRAMEWORK:
- KPIs for each campaign phase and channel
- Attribution model and conversion tracking setup
- A/B testing plan for key campaign elements
- Regular reporting and optimization checkpoints
- Success criteria and campaign graduation metrics
CONTEXT:
Campaign objective: [LEAD GENERATION/BRAND AWARENESS/PRODUCT ADOPTION/ETC.]
Target audience: [SPECIFIC BUYER SEGMENTS]
Budget range: [AVAILABLE BUDGET]
Timeline: [CAMPAIGN DURATION]
Available channels: [LIST OF MARKETING CHANNELS]
Success definition: [HOW YOU MEASURE SUCCESS]
This prompt transforms campaign planning from scattered tactical thinking into strategic, integrated marketing. Instead of running disconnected activities across channels, you get a cohesive campaign that amplifies your message and maximizes ROI. The systematic approach ensures you're reaching your audience with the right message at the right time through their preferred channels.
You are a senior market research analyst with 15+ years of experience in B2B technology markets. I need you to conduct a comprehensive market analysis for [MARKET/INDUSTRY SEGMENT].
Structure your analysis around these key areas:
MARKET SIZE AND DYNAMICS:
- Total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM)
- Market growth rates and key growth drivers
- Market maturity stage and lifecycle position
- Geographic market distribution and regional differences
- Market segmentation and subsegment analysis
CUSTOMER ANALYSIS:
- Buyer persona characteristics and decision-making processes
- Customer needs, pain points, and unmet requirements
- Purchasing behavior and budget allocation patterns
- Technology adoption patterns and change readiness
- Influence mapping and stakeholder ecosystem
COMPETITIVE LANDSCAPE:
- Market share analysis and competitive positioning
- Key players and their strategic approaches
- Emerging competitors and disruptive technologies
- Competitive advantages and differentiation strategies
- Market consolidation trends and M&A activity
TECHNOLOGY AND TRENDS:
- Technology evolution and innovation patterns
- Emerging trends that could impact the market
- Regulatory and compliance considerations
- Economic factors affecting market growth
- Industry challenges and market barriers
OPPORTUNITIES AND RECOMMENDATIONS:
- Market entry or expansion opportunities
- Positioning and differentiation recommendations
- Go-to-market strategy implications
- Partnership and acquisition opportunities
- Risk assessment and mitigation strategies
CONTEXT:
Market/Industry: [SPECIFIC MARKET FOCUS]
Geographic scope: [GLOBAL/REGIONAL/COUNTRY-SPECIFIC]
Research timeline: [WHEN INSIGHTS ARE NEEDED]
Business context: [WHY YOU NEED THIS RESEARCH]
Key questions: [SPECIFIC QUESTIONS TO ANSWER]
Available data sources: [ANY EXISTING RESEARCH OR DATA]
This prompt provides a systematic approach to market research that ensures you don't miss critical market insights. Instead of conducting ad-hoc research that might leave gaps in your understanding, you get a comprehensive market view that informs strategic decisions. The structured analysis helps you identify opportunities and threats that might not be obvious from surface-level market observations.
You are a brand positioning expert with extensive B2B experience across technology and services companies. I need you to develop a comprehensive brand positioning and messaging framework for [COMPANY/PRODUCT].
Create a complete positioning strategy that includes:
POSITIONING FOUNDATION:
- Brand purpose, mission, and vision statements
- Core values and brand personality attributes
- Unique value proposition and differentiation pillars
- Target audience definition and positioning against competitors
- Brand essence and emotional connection points
MESSAGING ARCHITECTURE:
- Master brand message and supporting proof points
- Audience-specific messaging variations for different buyer personas
- Industry-specific messaging adaptations
- Channel-specific messaging guidelines
- Proof points and credibility builders
COMPETITIVE POSITIONING:
- Competitive differentiation strategy and messaging
- Category definition and market position
- Competitive comparison frameworks
- Response strategies for competitor messaging
- Market leadership positioning approach
MESSAGING APPLICATIONS:
- Website messaging and content hierarchy
- Sales presentation templates and talking points
- Marketing campaign messaging guidelines
- PR and media messaging framework
- Internal communication and employee alignment
BRAND VOICE AND TONE:
- Brand voice characteristics and communication style
- Tone variations for different contexts and audiences
- Content style guidelines and writing principles
- Visual brand expression and messaging coordination
- Consistency guidelines across all touchpoints
IMPLEMENTATION FRAMEWORK:
- Brand rollout strategy and timeline
- Internal alignment and training requirements
- External communication and launch approach
- Brand consistency monitoring and governance
- Success metrics and brand health measurement
CONTEXT:
Company/Product: [DETAILED DESCRIPTION]
Current brand perception: [HOW YOU'RE CURRENTLY VIEWED]
Target positioning: [DESIRED MARKET POSITION]
Key audiences: [PRIMARY STAKEHOLDER GROUPS]
Competitive context: [MAIN COMPETITORS AND THEIR POSITIONING]
Business objectives: [HOW BRANDING SUPPORTS BUSINESS GOALS]
This prompt creates a cohesive brand identity that differentiates you in the market and resonates with your target audience. Instead of inconsistent messaging across channels or generic positioning that doesn't stand out, you get a strategic framework that guides all communications. The systematic approach ensures your brand builds recognition and trust while supporting business objectives.
You are a customer experience strategist specializing in B2B customer journey optimization. I need you to map the complete customer journey for [CUSTOMER SEGMENT] buying [PRODUCT/SERVICE].
Create a comprehensive journey map that includes:
JOURNEY PHASES:
- Pre-awareness: Before customers recognize they have a problem
- Problem awareness: When customers identify their challenge
- Solution exploration: Research and vendor evaluation phase
- Vendor selection: Final decision-making and purchasing
- Implementation: Onboarding and initial setup
- Adoption: Full utilization and value realization
- Expansion: Growth and additional purchases
- Advocacy: Reference and renewal activities
FOR EACH PHASE, DETAIL:
- Customer goals, motivations, and desired outcomes
- Key activities and behaviors customers exhibit
- Pain points, concerns, and barriers they experience
- Emotions and mindset throughout the phase
- Information needs and research behaviors
- Decision criteria and evaluation factors
- Touchpoints with your company and competitors
- Opportunities to influence and add value
STAKEHOLDER MAPPING:
- Key personas involved at each stage
- Influence levels and decision-making roles
- Information sharing and collaboration patterns
- Internal alignment and consensus-building processes
- External advisor and vendor involvement
OPTIMIZATION OPPORTUNITIES:
- Friction points that slow down progression
- Information gaps that create confusion or delay
- Messaging and content opportunities
- Process improvements and automation potential
- Competitive vulnerabilities and advantages
CONTEXT:
Customer segment: [SPECIFIC BUYER PROFILE]
Product/Service: [WHAT THEY'RE BUYING]
Sales cycle length: [TYPICAL TIMELINE]
Deal complexity: [SIMPLE/MODERATE/COMPLEX]
Key stakeholders: [WHO'S INVOLVED IN DECISIONS]
Current challenges: [KNOWN CUSTOMER PAIN POINTS]
This prompt reveals the hidden complexities of how customers actually make purchasing decisions. Instead of assuming you understand the customer experience, you get a detailed map that shows where customers struggle and where you can add value. The systematic approach helps you identify specific opportunities to improve conversion rates and customer satisfaction at every stage.
You are a product marketing analytics expert with deep experience in B2B metrics and measurement. I need you to design a comprehensive analytics framework for measuring product marketing effectiveness and business impact.
Create a measurement strategy that covers:
FUNNEL METRICS:
- Awareness and reach metrics across all marketing channels
- Consideration and engagement indicators
- Conversion rates at each funnel stage
- Pipeline generation and progression metrics
- Customer acquisition costs and efficiency ratios
PRODUCT ADOPTION METRICS:
- Feature adoption rates and usage patterns
- Time-to-value measurements
- User engagement and activity levels
- Customer onboarding completion rates
- Product-qualified lead identification
BUSINESS IMPACT METRICS:
- Revenue attribution to product marketing activities
- Deal size and win rate improvements
- Sales cycle acceleration metrics
- Customer lifetime value and retention rates
- Market share and competitive win rates
CONTENT & CAMPAIGN PERFORMANCE:
- Content consumption and engagement metrics
- Campaign attribution and ROI measurement
- Channel effectiveness and optimization opportunities
- Lead quality and sales-ready lead generation
- Brand awareness and perception tracking
COMPETITIVE INTELLIGENCE METRICS:
- Competitive win/loss rates and reasons
- Market positioning effectiveness
- Competitive mention and share of voice
- Pricing and positioning impact measurements
- Competitive response and market dynamics
OPERATIONAL METRICS:
- Sales enablement effectiveness and usage
- Training completion and knowledge retention
- Cross-functional collaboration and efficiency
- Time-to-market for launches and campaigns
- Resource allocation and productivity measures
DASHBOARD DESIGN:
- Executive-level KPI summaries
- Operational metrics for daily management
- Campaign-specific performance tracking
- Predictive analytics and forecasting
- Automated reporting and alert systems
CONTEXT:
Business model: [B2B SAAS/SERVICES/TECHNOLOGY/ETC.]
Current metrics tracked: [EXISTING MEASUREMENT APPROACHES]
Key stakeholders: [WHO NEEDS THESE METRICS]
Available tools: [ANALYTICS AND MEASUREMENT TOOLS]
Reporting frequency: [HOW OFTEN YOU REPORT]
Success definition: [WHAT GOOD LOOKS LIKE]
This prompt creates a comprehensive measurement system that proves product marketing's business impact. Instead of relying on vanity metrics or struggling to show ROI, you get a framework that connects marketing activities directly to revenue outcomes. The systematic approach helps you optimize performance continuously and build credibility with executives and sales teams.
You are a B2B thought leadership strategist with expertise in building executive brands and industry influence. I need you to develop a comprehensive thought leadership strategy for [EXECUTIVE/COMPANY] in [INDUSTRY/TOPIC AREA].
Design a complete thought leadership program including:
POSITIONING STRATEGY:
- Unique point of view and thought leadership angle
- Key themes and topics that differentiate from competitors
- Audience definition and influence targets
- Credibility builders and proof points
- Content pillars and messaging framework
CONTENT STRATEGY:
- Long-form content strategy (whitepapers, research reports, etc.)
- Speaking opportunities and event strategy
- Media relations and earned media approach
- Social media thought leadership tactics
- Podcast and video content opportunities
PLATFORM DEVELOPMENT:
- Owned media channels and content distribution
- Industry publication relationships and guest content
- Conference and event speaking strategy
- Awards and recognition opportunities
- Academic and research partnerships
EXPERTISE DEMONSTRATION:
- Original research and data collection projects
- Industry trend analysis and predictions
- Case study development and storytelling
- Customer success story amplification
- Innovation showcase and product leadership
RELATIONSHIP BUILDING:
- Industry influencer engagement strategy
- Peer network development and collaboration
- Customer advocacy and testimonial programs
- Analyst relations and briefing strategy
- Media relationship cultivation
AMPLIFICATION STRATEGY:
- Employee advocacy and internal amplification
- Partner and customer co-marketing
- Social media distribution and engagement
- PR and earned media coordination
- Paid promotion and sponsored content
MEASUREMENT FRAMEWORK:
- Thought leadership impact metrics
- Brand awareness and perception tracking
- Business development and pipeline impact
- Speaking and media opportunity metrics
- Competitive positioning and share of voice
CONTEXT:
Executive/Company: [WHO IS BUILDING THOUGHT LEADERSHIP]
Industry/Topic: [SPECIFIC FOCUS AREA]
Current positioning: [EXISTING REPUTATION AND PERCEPTION]
Target audience: [WHO YOU WANT TO INFLUENCE]
Business objectives: [HOW THOUGHT LEADERSHIP SUPPORTS GOALS]
Available resources: [TEAM AND BUDGET FOR CONTENT CREATION]
This prompt transforms ad-hoc content creation into a strategic thought leadership program that builds industry influence and drives business results. Instead of sporadic blog posts or random speaking opportunities, you get a systematic approach that positions executives as industry authorities while supporting sales and marketing objectives. The structured program helps you stand out in crowded markets and build trust with key decision-makers.
You are a partnership marketing strategist with expertise in B2B ecosystem development and channel partnerships. I need you to create a comprehensive partnership marketing strategy for [COMPANY/PRODUCT].
Develop a complete partnership program including:
PARTNERSHIP STRATEGY:
- Partnership objectives and business goals
- Target partner profile and qualification criteria
- Partnership types (technology, channel, strategic, etc.)
- Value proposition for different partner types
- Partnership lifecycle and maturation framework
PARTNER IDENTIFICATION:
- Partner research and prospecting methodology
- Ecosystem mapping and relationship analysis
- Competitive partnership landscape assessment
- Partnership opportunity prioritization framework
- Due diligence and vetting processes
ENABLEMENT STRATEGY:
- Partner onboarding and training programs
- Marketing toolkit and asset development
- Sales enablement and certification programs
- Technical integration and support resources
- Co-marketing campaign templates and guidelines
CO-MARKETING PROGRAMS:
- Joint content creation and thought leadership
- Co-branded marketing campaigns and promotions
- Event partnerships and trade show collaboration
- Webinar series and educational programs
- Customer success story development
CHANNEL STRATEGY:
- Channel partner recruitment and development
- Channel marketing support and programs
- Lead generation and sharing protocols
- Deal registration and protection policies
- Channel conflict resolution frameworks
MEASUREMENT FRAMEWORK:
- Partnership ROI and business impact metrics
- Lead generation and conversion tracking
- Revenue attribution and partner contribution
- Partner satisfaction and engagement metrics
- Program effectiveness and optimization indicators
GOVERNANCE STRUCTURE:
- Partnership management roles and responsibilities
- Communication protocols and regular check-ins
- Performance review and feedback processes
- Contract negotiation and legal considerations
- Partnership termination and transition procedures
CONTEXT:
Company/Product: [DETAILED DESCRIPTION]
Target markets: [GEOGRAPHIC AND VERTICAL FOCUS]
Current partnerships: [EXISTING PARTNER RELATIONSHIPS]
Partnership goals: [REVENUE, REACH, CAPABILITY OBJECTIVES]
Available resources: [TEAM SIZE AND BUDGET]
Competitive landscape: [PARTNER ECOSYSTEM DYNAMICS]
This prompt creates a systematic approach to partnership development that extends your market reach and capabilities. Instead of ad-hoc partner relationships that lack strategic direction, you get a comprehensive program that aligns partnerships with business objectives. The structured approach helps you identify the right partners, create mutual value, and scale partnership contributions to revenue growth.
You are a crisis communication specialist with extensive B2B experience in reputation management and stakeholder communication. I need you to create a comprehensive crisis communication plan for [COMPANY/SCENARIO].
Develop a complete crisis response framework including:
CRISIS IDENTIFICATION:
- Crisis types and severity classification system
- Early warning indicators and monitoring protocols
- Escalation triggers and decision-making criteria
- Stakeholder impact assessment framework
- Response timeline and urgency guidelines
RESPONSE TEAM STRUCTURE:
- Crisis response team roles and responsibilities
- Decision-making authority and approval processes
- Communication chain and internal coordination
- External advisor and agency integration
- Backup personnel and succession planning
STAKEHOLDER COMMUNICATION:
- Customer communication strategy and messaging
- Employee internal communication protocols
- Investor and analyst communication approach
- Media relations and press response strategy
- Partner and vendor communication plans
MESSAGING FRAMEWORK:
- Core crisis messages and key talking points
- Audience-specific messaging adaptations
- Fact-based response and transparency guidelines
- Empathy and accountability messaging principles
- Future-focused recovery and improvement communication
CHANNEL STRATEGY:
- Primary communication channels for each audience
- Social media crisis response protocols
- Website and digital asset management
- Email communication and notification systems
- Traditional media and PR coordination
RESPONSE PROTOCOLS:
- First 24-hour response procedures
- Ongoing communication cadence and updates
- Crisis resolution and recovery communication
- Post-crisis analysis and learning integration
- Reputation repair and rebuilding strategies
PREPARATION REQUIREMENTS:
- Pre-approved messaging templates and statements
- Crisis communication toolkit and resource library
- Media training and spokesperson preparation
- Simulation exercises and response drills
- Vendor and agency relationship preparation
CONTEXT:
Company/Industry: [ORGANIZATION DETAILS]
Potential crisis types: [SPECIFIC RISKS OR SCENARIOS]
Key stakeholders: [CUSTOMERS, EMPLOYEES, INVESTORS, ETC.]
Current reputation status: [BRAND HEALTH AND PERCEPTION]
Communication capabilities: [CHANNELS AND RESOURCES AVAILABLE]
Regulatory environment: [COMPLIANCE AND LEGAL CONSIDERATIONS]
This prompt creates a proactive approach to crisis management that protects your reputation and maintains stakeholder trust. Instead of scrambling to respond during a crisis, you have a tested framework that ensures consistent, appropriate communication. The systematic approach helps you respond quickly while maintaining message control and minimizing long-term damage to your brand and business relationships.
You are a customer advocacy strategist with expertise in B2B reference programs and customer marketing. I need you to design a comprehensive customer advocacy program for [COMPANY/PRODUCT].
Create a complete advocacy framework including:
ADVOCACY PROGRAM STRATEGY:
- Program objectives and business impact goals
- Customer segmentation and advocacy potential assessment
- Advocacy journey mapping and progression pathways
- Value proposition for customer participants
- Program positioning and differentiation from competitors
CUSTOMER IDENTIFICATION:
- Advocacy readiness criteria and scoring methodology
- Customer health and satisfaction assessment
- Success story identification and qualification
- Advocate recruitment and onboarding processes
- Ongoing advocate development and cultivation
ADVOCACY ACTIVITIES:
- Reference calls and vendor evaluation participation
- Case study development and success story creation
- Speaking opportunities and event participation
- Peer networking and community building
- Advisory board and product feedback programs
CONTENT DEVELOPMENT:
- Customer success story templates and frameworks
- Video testimonial and case study production
- Written reference materials and quotes
- Social media advocacy and LinkedIn engagement
- Industry award nominations and recognition
ADVOCATE EXPERIENCE:
- Onboarding and welcome programs for new advocates
- Ongoing engagement and relationship management
- Exclusive access and VIP treatment opportunities
- Recognition and reward programs
- Community building and peer connections
SALES ENABLEMENT:
- Reference database and matching system
- Sales team training on reference utilization
- Reference request and scheduling processes
- Reference preparation and briefing protocols
- Follow-up and feedback collection procedures
MEASUREMENT FRAMEWORK:
- Advocacy program ROI and business impact
- Reference utilization and conversion metrics
- Customer satisfaction and engagement tracking
- Pipeline influence and sales acceleration
- Advocate retention and program health indicators
CONTEXT:
Company/Product: [DETAILED DESCRIPTION]
Customer base size: [NUMBER AND CHARACTERISTICS]
Current advocacy activities: [EXISTING PROGRAMS OR EFFORTS]
Sales cycle complexity: [REFERENCE NEEDS AND TIMING]
Target outcomes: [SPECIFIC BUSINESS OBJECTIVES]
Available resources: [TEAM AND BUDGET FOR PROGRAM MANAGEMENT]
This prompt creates a systematic approach to customer advocacy that transforms satisfied customers into powerful sales assets. Instead of ad-hoc reference requests that burden customers, you get a structured program that provides value to advocates while supporting sales objectives. The strategic approach helps you build a sustainable pipeline of customer references that accelerate deals and improve win rates.
You are an event marketing strategist with extensive B2B experience in trade shows, conferences, and corporate events. I need you to develop a comprehensive event marketing strategy for [EVENT TYPE/OBJECTIVE].
Design a complete event marketing program including:
EVENT STRATEGY:
- Event objectives and success criteria definition
- Target audience and attendee persona analysis
- Event format and experience design recommendations
- Budget allocation and ROI optimization approach
- Timeline and project management framework
PRE-EVENT MARKETING:
- Promotional campaign strategy and messaging
- Multi-channel marketing approach and content calendar
- Speaker and content marketing leverage
- Partnership and sponsor collaboration
- Registration and attendance optimization tactics
EVENT EXECUTION:
- On-site experience design and flow optimization
- Lead capture and qualification methodology
- Engagement activities and networking facilitation
- Content creation and real-time marketing
- Social media activation and live coverage
POST-EVENT FOLLOW-UP:
- Lead nurturing and conversion workflows
- Content repurposing and amplification strategy
- Relationship building and ongoing engagement
- Event feedback collection and analysis
- ROI measurement and success reporting
CONTENT STRATEGY:
- Pre-event thought leadership and buzz building
- Live content creation and social media coverage
- Post-event content development and distribution
- Speaker content coordination and amplification
- User-generated content and attendee engagement
TECHNOLOGY INTEGRATION:
- Event platform and registration system optimization
- Lead capture and CRM integration
- Marketing automation and nurturing workflows
- Analytics and attribution tracking setup
- Virtual and hybrid event technology coordination
PARTNERSHIP OPPORTUNITIES:
- Sponsor and exhibitor collaboration strategies
- Speaking partnership and content co-creation
- Cross-promotional opportunities with partners
- Industry association and community partnerships
- Media partnerships and coverage coordination
CONTEXT:
Event type: [TRADE SHOW/CONFERENCE/WEBINAR/USER EVENT/ETC.]
Event objectives: [LEAD GENERATION/BRAND AWARENESS/CUSTOMER ENGAGEMENT/ETC.]
Target audience: [ATTENDEE PROFILES AND NUMBERS]
Budget parameters: [AVAILABLE RESOURCES]
Timeline: [EVENT DATE AND PLANNING TIMEFRAME]
Previous event experience: [PAST PERFORMANCE AND LESSONS LEARNED]
This prompt transforms event marketing from tactical execution into strategic business development. Instead of focusing only on logistics, you get a comprehensive approach that maximizes lead generation, brand building, and relationship development. The systematic framework ensures you capture maximum value from event investments while building sustainable relationships with prospects and customers.
You are a revenue operations expert specializing in sales and marketing alignment for B2B organizations. I need you to create a comprehensive framework for aligning sales and marketing teams around [SPECIFIC BUSINESS OBJECTIVE].
Develop a complete alignment strategy including:
ALIGNMENT FRAMEWORK:
- Shared revenue goals and accountability structure
- Lead definition and qualification criteria (MQL, SQL, SAL)
- Service level agreements between teams
- Communication protocols and regular touchpoints
- Conflict resolution and escalation procedures
LEAD MANAGEMENT PROCESS:
- Lead scoring and qualification methodology
- Lead routing and assignment protocols
- Lead nurturing and progression workflows
- Lead feedback and quality improvement loops
- Lead lifecycle management and reporting
SHARED METRICS AND KPIs:
- Revenue attribution and contribution models
- Pipeline generation and progression metrics
- Conversion rates and sales velocity tracking
- Cost per acquisition and lifetime value alignment
- Quality metrics and feedback loops
CONTENT AND ENABLEMENT:
- Sales enablement content strategy and creation
- Marketing-generated sales tools and resources
- Competitive intelligence sharing and updates
- Customer insight and feedback integration
- Training and knowledge sharing programs
TECHNOLOGY INTEGRATION:
- CRM and marketing automation alignment
- Data sharing and integration protocols
- Attribution and tracking methodology
- Reporting and dashboard standardization
- Technology stack optimization and coordination
COMMUNICATION STRUCTURE:
- Regular meeting cadence and agenda frameworks
- Stakeholder roles and responsibility matrices
- Information sharing protocols and updates
- Joint planning and strategy development
- Performance review and optimization sessions
CAMPAIGN COORDINATION:
- Joint campaign planning and execution
- Account-based marketing coordination
- Event and trade show collaboration
- Content development and messaging alignment
- Customer and prospect engagement coordination
CONTEXT:
Business objective: [SPECIFIC GOAL - REVENUE GROWTH, MARKET EXPANSION, ETC.]
Current alignment challenges: [KNOWN ISSUES OR GAPS]
Team structures: [SALES AND MARKETING TEAM SIZES AND ROLES]
Technology stack: [CRM, MARKETING AUTOMATION, OTHER TOOLS]
Sales process: [CYCLE LENGTH, COMPLEXITY, KEY STAGES]
Performance metrics: [CURRENT KPIS AND MEASUREMENT APPROACHES]
This prompt eliminates the common friction between sales and marketing teams that costs businesses millions in lost revenue. Instead of operating in silos with different objectives and metrics, you get a unified framework that aligns both teams around shared revenue goals. The systematic approach ensures consistent lead quality, faster sales cycles, and improved conversion rates across the entire revenue funnel.
You are an account-based marketing expert with deep B2B enterprise experience. I need you to create a comprehensive ABM strategy for targeting [ACCOUNT SEGMENT/VERTICAL].
Design a complete ABM program including:
ACCOUNT SELECTION:
- Ideal customer profile and account characteristics
- Account scoring and prioritization methodology
- Account research and intelligence gathering
- Account tier classification and resource allocation
- Competitive account analysis and prioritization
STAKEHOLDER MAPPING:
- Decision-maker and influencer identification
- Buying committee mapping and role analysis
- Stakeholder influence and relationship mapping
- Communication preferences and channel optimization
- Internal champion identification and development
PERSONALIZATION STRATEGY:
- Account-specific messaging and value propositions
- Industry and company-specific content development
- Personalized campaign creative and experiences
- Custom landing pages and digital experiences
- Tailored sales presentations and materials
CHANNEL ORCHESTRATION:
- Multi-channel campaign coordination and timing
- Direct mail and physical touchpoint integration
- Digital advertising and retargeting strategies
- Email marketing and nurturing sequences
- Social media and LinkedIn engagement tactics
SALES ALIGNMENT:
- Sales and marketing collaboration protocols
- Account planning and strategy coordination
- Lead qualification and handoff processes
- Joint account meetings and strategy sessions
- Shared accountability and success metrics
CONTENT STRATEGY:
- Account-specific content creation and customization
- Executive briefing and thought leadership development
- Case studies and proof points relevant to target accounts
- Interactive content and assessment tools
- Video and multimedia personalization approaches
MEASUREMENT FRAMEWORK:
- Account engagement and progression tracking
- Pipeline influence and attribution modeling
- Campaign ROI and efficiency metrics
- Account velocity and sales cycle impact
- Long-term account value and expansion measurement
CONTEXT:
Account segment: [ENTERPRISE/MID-MARKET/SPECIFIC VERTICAL]
Number of target accounts: [ACCOUNT LIST SIZE]
Average deal size: [TYPICAL CONTRACT VALUE]
Sales cycle length: [TYPICAL TIMELINE]
Available resources: [TEAM SIZE AND BUDGET]
Current ABM maturity: [EXISTING PROGRAMS OR STARTING FROM SCRATCH]
This prompt creates a systematic approach to high-value account targeting that dramatically improves win rates and deal sizes. Instead of generic marketing campaigns that dilute your message, you get a personalized strategy that speaks directly to each account's specific needs and challenges. The coordinated approach between sales and marketing ensures consistent, compelling experiences that build relationships and accelerate complex sales cycles.
This comprehensive collection of ChatGPT prompts provides Product Marketing Managers with powerful tools to streamline workflows, enhance strategic thinking, and drive measurable business results. Each prompt is designed to transform time-intensive manual processes into systematic, strategic approaches that deliver higher-quality outcomes.
By implementing these prompts, you'll be able to move from reactive, tactical work to proactive, strategic leadership that drives revenue growth and market positioning. The structured approaches help you think more comprehensively about challenges while ensuring you don't miss critical elements in your strategy development.
Remember to customize each prompt with your specific context, iterate on the outputs to refine them for your exact needs, and combine multiple prompts to create comprehensive workflows that support your biggest product marketing initiatives. The investment in learning these prompts will pay dividends in improved efficiency, better strategic thinking, and stronger business outcomes.
Start with the prompts most relevant to your immediate challenges, then gradually expand your usage to transform how you approach all aspects of product marketing. Your future self—and your revenue targets—will thank you.
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